Cash
for CoachesFree Articles
Here are some free articles on coaching, websites, marketing, NLP, etc to help you grow your business (Plus anything else I feel like adding!) If you have any questions, please send me an email to info@danbradbury.com - Enjoy!
(03/12/2007)
The Expert Guide on Getting Paid: Top 5 Tips
One of the things I always struggled with when first starting out in business was getting people to pay for my services. Sure, they could see the benefits– they just didn’t see the benefits enough to pay someone for it.
Now I have clients booking me months in advance, and paying upfront for the privilege. That’s not meant to come over as smug, either – it’s merely showing the proof that with the right attitude, you can turn interested clients into paying ones. To let you see how this can work for you, here’s how to turn your interested clients into paying ones, time and time again...
(03/12/2007)
Finding Clients When Your Just Starting Out
As much as your personal development training might prepare you for when you become a coach yourself, if you’re like me you’ll still be surprised at how difficult it can be getting your first client. After all, you won’t have any existing clients who you can use as an example of your expertise.
Once I had my first client though...
(03/12/2007)
How I Got 1367 Brand New Subscribers This Month.
Part of my business is the e-courses that I offer. Basically, this can be in the form of emails, online bulletins or ezines, updates to my website – it doesn’t really matter. What does matter is that many of my current clients came from initially signing up to my subscriber list to learn more about my courses.
Even now my subscriber list continues to grow – so much so that I actually got another 1367 new subscribers this month! I will show you how...
(03/12/2007)
Why Can’t I Find Any Coaching Clients?
I’ll let you into a secret, although to be fair, it’s not really a secret – more like common sense, I guess. Life coaching is one of the fastest growing areas today, yet it’s also one of the ones that so many people fail at. And you want to know why? Lack of clients – after all, how can you be a life coach without a client, right?
(03/12/2007)
Using the Internet to Grow Business
One of the hardest things to do in any walk of life is garner interest in what you’re doing. Even if, to you, it’s the most interesting thing ever, you still need to convince other people to think this way as well. I found this was one of the biggest hurdles I had to overcome when I started my own business.
However, I also had the benefit of a wonderful mentor who showed me not only how to have the strength to start my own business, but also how to take what I’d learnt from my own personal development and adapt it to my new business. However...
(03/12/2007)
7 Tips on How to Fill Your Seminars
A possible part of being a coach is holding seminars to larger audiences. After all, one-to-one coaching is fine, but if you really want to grow your business, you’re going to need the bigger crowds, who can then grow into even bigger crowds thanks to a successful seminar. Yet seminars can also be poison chalices – often they’re seen as a necessary evil, that people have to attend, rather than want to attend.
I’ve found that there are ways to ensure that any seminar you arrange can be full every time...
(03/12/2007)
Why Your Backend is Vital to your Success
When I first started out in my coaching career, I was so blinded by what I perceived was important that I almost came to a grinding halt even before I had begun. You might even recognise the symptoms – I thought I should have a mini-report or ebook ready and the clients would come crashing through my door. I was wrong, of course...
(03/12/2007)
Watch your Clients Come Back. Again. And Again
How do you gauge success? Personally I don’t gauge it by the amount of money I have in the bank, or what car I drive. No, the way I gauge my success is by how many clients I have – after all, the more I have the more I must be doing something right. As a Coach, this is even truer, since people won’t come back to you if you’re not helping them grow through your personal development mentoring.
To help you make sure your clients are happy and continue to come back to you again and again, here are some useful tips that I use...
(22/11/2007)
Website Branding Vs Selling
Last Friday I had a dinner meeting with a potential client. It wasn’t just anyone… it was my girlfriend’s boss. Yikes! He wanted a Beautiful Branded Brochure website (The famous three B’s) that would make people want to come to his animal hospital. He was going to be the ‘Starbucks’ of the veterinary world (or at least the veterinary world in his city).
I hated to rain on his parade, since he had all of these “great ideas“, but I had to do it...
(29/10/2007)
How to Get New Clients (Part One)
The most commonly asked questions by visitors to my website is 'How do I get new clients'? This is part one of a two part article covering the 8 essential steps to getting new clients...
(29/10/2007)
10 Things You Need To Do NOW To Prepare Your Business For Christmas
There's a particular word that strikes terror in my heart when I hear it at this time of year.
And that word is?......... Christmas.
(09/10/2007)
Converting Enquiries Into Clients - Part 2
Last week we looked at the challenges of offering f'ree sessions as a way of attracting clients into your practice. We also emphasised the importance of having a process in place to maximise the conversion rate of your prospects into clients. Today, we'll be looking at a process that I've found works with a great conversion rate too (around 75-80%).
(09/10/2007)
Converting Enquiries Into Clients - Part 1
You most likely think that if you could just get more enquiries for your coaching service then you'd end up with more clients. Not so fast Batman! Before going to the trouble of marketing yourself to get more enquiries for your services, make sure that you...
(25/09/2007)
How to Coach a Friend Without Losing the Friendship
When I first got started coaching like yourselves I practiced on my friends and family (as well as anybody that would listen) and I quickly learned that there was a fine line between being a coach and a friend
(25/09/2007)
How A Hidden Psychological 'Trigger' Makes Prospects
Telling people the reason why you are doing something is one of the most powerful influencers of human behavior.
(25/09/2007)
Does Pro Bono Coaching Work?
Do you currently have some pro bono clients in your coaching practice at the moment? Are you using this as a strategy to attract more paying clients into your coaching practice? If so, how is it working for you?
I'm often asked by coaches if pro bono coaching can work as a way to build a coaching practice. My answer is always the same
(13/09/2007)
Create a Unique Selling Proposition to Differentiate your Business and Increase Profits
By the time you finish reading this page, you'll understand how to create the most powerful weapon in your marketing arsenal...
(28/08/2007)
The Psychology of the $14,000 Handbag and How it Affects YOUR Business...
When I first read this article, it was out of pure curiosity, but if you read between the lines, there is a VERY valuable lesson to be learned here, with an obvious application to your business. What is it? Well...
(25/08/2007)
Why Your Site Needs an Opt-In Email List
Before you begin, if you're NOT 100% serious about getting the most from your website, don't read another word. Now’s the time to start acting on what I like to call “The Undiscovered Gold Mine.” What I’m talking about is the marketing power of an opt-in email list.
(23/08/2007)
Why Coaching as a Business Sucks
The way most coaches 'choose' to build their coaching business sucks. There's no other way to put it without jolting you to reconsider your approach. Why?
(19/08/2007)
How to Become an Expert in Your Field - FAST!
People tell me all the time 'Well it's hard to make money
in coaching / in NLP / in (fill in the blank!)' And that has
to be just about the biggest load of crap I've ever heard...
(09/08/2007)
I HATE business cards
I've always hated business cards and found them to be a big waste of time and money... at least until I read this article...
(22/07/2007)
Effective Direct Mail:
this has a 30% - 50% of the impact on the overall effectiveness of the campaign, so get this right!
(06/07/2007)
How Do I Know My Ideas Will Work?
There is only one way to find out if your marketing idea is a good one...
(04/07/2007)
33 Rules to Boost Your Productivity
Heuristics are rules intended to help you solve problems. When a problem is large or complex, and the optimal solution is unclear, applying a heuristic allows you to begin making progress towards a solution even though you can’t...
(01/07/2007)
14 Publicity Tips You Can’t Live Without (PDF)
14 essential tips to get you and your business in newspapers and magazines, on radio and TV – fast!
(23/06/2007)
How to Grow Your Business
Dan Bradbury with Wealth Creation Expert Marcus de Maria Listen as Marcus and Dan share how to grow your business overnight, including how they managed to improve conversions in one of Marcus' companies by over 103% overnight!
(16/06/2007)
Subconsciously Influence Potential Clients to Buy With Testimonial Marketing
The best sales man I know is a BMW salesman from south London. He truly lives up to the word salesman in every sense of the word…
(12/06/2007)
Word of Mouth - But what does it mean???
The most powerful form of advertising is Word-Of-Mouth but it is the only form of advert you cant pay for by page or click…
(06/06/2007)
Who is your Customer?
I knew a guy who owned a very upmarket boutique fashion store in a very affluent area, he kept no database of his customers as he thought it not necessary due to…
(29/05/2007)
Referral Rampage, Ask your way to success!
Do you want to know perhaps the one most effective way to gain referrals for your business? Just…
(23/05/2007)
Quick Tips To Help Prevent Credit Card Fraud on Your Website
As the growth of the internet has exploded, so has the number of attempts to exploit credit card fraud via this powerful medium.
In this day and age, even small websites have to worry about protecting themselves from credit card fraud…
(19/05/2007)
How To Get More Clients By Getting Clear On ‘Who’
Filling your practice with clients is one of the biggest challenges for new coaches. And while there are many ways to get the word out on your services, those efforts won’t be as successful as...
(18/05/2007)
10 Sure-Fire Headline Formulas That Work
So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles?
Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal...