Word of Mouth - But what does it mean???
The most powerful form of advertising is word of mouth but it is also the only form of advertising you cant buy (at least not directly and in the truest sense).
However do NOT fall in to the trap of thinking that it can not be developed and significantly enhanced by your intervention.
Most businesses just take whatever word-of-mouth advertising they get, but I want to show you an easy way to get a significant boost in this area. In fact if done properly, word of mouth advertising can bring a constant stream of customers to your business without you ever having to spend a penny on advertising.
So why is Word-Of-Mouth so important within your business? Well quite simply no matter how highly you speak of your own business the potential client will always be a little sceptical. However if a third party with no personal gain speaks highly of you and your business the potential client has no reason to be skeptical, in fact the endorsement by the third person will actually help to convince them to buy...
Artificial word of mouth advertising is still the most effective form of TV commercial. Its called ‘Slice of Life’ and you' will be very familiar with it. The scene shows one friend or acquaintance telling another how fantastic a specific car, washing up liquid, moisturiser etc is. Tens of thousands of products are sold this way every single day.
But even more effective than 'Slice of Life' is genuine, bona fida word of mouth. So the critical question has to be 'How can I actively stimulate as much word of mouth about my business as possible'
There are 3 key ways:
1. Testimonials
2. Joint Venture Partnerships
3. Automated Referral Systems and Affiliate Programs
I'll be covering each one in depth over the next dew days....
To your unlimited success
Dan