How NOT to get clients
Hey Guys,
Last week I sent an email out about a CD called, “Creating the Ultimate Coaching Business” The offer was pretty simple, cover the £1.10 postage and packing and I’ll send it to you.
(Yes, the CD is still available - you can claim your copy at https://www.danbradbury.com/ultimate/ and I must say, it is definitely one of my
best ones.)
When I made the offer, a guy ordered that very CD (Creating the Ultimate Coaching Business) and upon getting confirmation of his order emailed us to say how excited he was to get it as he’s been trying ‘for years’ to get his coaching business off the ground and find ‘proper, paying clients’
Now, a lot of coaches (veterans and newbies) took me up on that offer, and doubtless most of them are going to get the CD, listen to it, take action and get results.
But this particular individual apparently wanted no part of that - too much work, I suppose. Either that, or he prefers to remain without any paying clients.
You see, within 48 hours of ordering he called and left a rather rude message, unhappy he hadn’t received his order. (he ordered on a Saturday!)
Then, when one of my team called him back he ranted and raved and demanded his £1.10 back!!!
He was, she said, rude, obnoxious and aggressive. I have other words for this kind of behavior, but I simply told her to be polite and immediately give him his £1.10 back (every penny) and delete him from the database permanently.
I don’t tolerate that kind of toxic behaviour in my life, it drains all your energy and prevents you from serving the people who are open to being helped and help themselves.
I’m also willing to bet this individual is mystified as to why he does not have any clients. And I am equally sure he does not make the
connection between his behaviour and his lack of paying clients.
Therein lies the problem. While this guy is a blatantly obvious example, many coaches do not make the connection between their behavior
and their business results. No matter if you’re a complete ass (like this guy) or a really, really ‘nice’ person, there is an undeniable, definite link
between your behavior and your business results.
While it can be painful, if you’re not getting the results you want, the first thing you need to do is sit down and examine your own behavior, looking for behaviors and habits that may be keeping you from getting clients and
growing your business.
They will probably not be as egregious as this person’s, but they don’t have to be. If you don’t identify them and change them, you’re not going to get or keep any clients. But if you do, you’ll find it easy and effortless…
Just a thought…
Warmest regards
Dan Bradbury
PS To claim your copy of the ‘Creating the Ultimate Coaching Business’ CD go to
https://www.danbradbury.com/ultimate/
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