I put this post on my facebook wall recently that stirred up a bit of a fuss… “Most coaches dont get clients, not 4 a lack of skill, but because they were taught
the Free Session model that never worked in the 1st place!”
Put bluntly, the ‘free session’ model (where you give away a coaching session with
the aim of getting them to sign up for more sessions) that most coaching schools
teach as a way for new coaches to get clients is about as effective as a chocolate teapot.
When I first got started in coaching I did literally HUNDREDS of free sessions, with
minimal success.
Every week I would spend HOURS on the phone with prospective clients, giving value,
HOPING that if I just give enough value maybe, just maybe someone would be willing to
sign up for my coaching.
The most devastating thing about it was I did get some success, just enough to ‘keep the faith’ in this ridiculously ineffective and flawed business model, so I would spend another 3 or 4 hours that day giving free sessions to potential clients who;
a) didnt value what I had to offer
b) werent really commited to taking action
and
c) HAD ABSOLUTELY NO INTENTION OF BUYING MY COACHING!
If you want to really make a difference in the world, inspire people and help them to
transform their lives, the free session model is NOT the best approach.
Frankly, you have a better chance opening the Gordon Brown school of charm!
So what is the answer?
You need two things…
1) You need to be able to get your message in front of enough of the RIGHT people
2) You need your message to be influential enough to inspire them to take action
Or to put it another way…
1) You need to be able to get interested people to your website
2) You need to give the massive value in a LEVERAGED way, so the want to spend
money with you!
Historically this was very difficult, time consuming and expensive.
However today, thanks to the internet and social media, it can be quick, VERY quick.
Look, if you really want to help people and get your gift out there, FREE SESSIONS
ARE NOT THE BEST WAY!
(Firstly, they are NOT free, they COST YOU time and energy!)
The most effective way is building a RELATIONSHIP with your potential clients by
ADDING MASSIVE VALUE in a time leveraged way (using Social media) BEFORE you
ask them for money!
That way you can reach the largest number of people possible without it costing you
any extra time.
The world has changed virtually beyond recognition in the last
10 years…
(think before facebook (’04), youtube (’05), iPods (’01),
9/11 (’01), George W Bush (’01-’09), credit crunch (’07-’10) )
… and yet most coaches, consultants and trainers are desperately clinging
on to the ‘old school’ way of doing things are getting clients.
The reality is, if you aint growing, you’re dying! If you try to win a formula one race using a car from 3 years ago you will lose. (Talking of which, well done Jenson Button on Sunday!)
If you try to win Wimbeldon using Boris Becker’s wooden racket, you’re going to struggle.
If you try to cook dinner using veggies bought 3 months ago….. well lets just say it won’t taste very nice!
And if you try to get clients and grow your business using old techniques that used to work, you’re going to go out of business. The world is changing at dizzying speed, and if you don’t stay ahead of the game you WILL be left behind.
That’s the bad news… The good news is, most people don’t bother.
And that means if you get AHEAD of the curve and use the latest approaches,
you will be able to multiply the number of clients you can attract, seminars you
can fill or products you can sell, easily and effortlessly.
What am I talking about here? The internet - and specifically, using it to get your message out to the world, grow your business, help people and making money in the process.
The truth is it’s never been easier to make a huge positive impact in the world than today, right NOW, because of the evolution of technology and power of
the internet.
The point being, you must, must, MUST leverage the power of the internet if you’re going to get your gift out to the world. It’s the fastest, easiest and most
profitable way to do so, IF you know HOW!
The challenge is most people are so overwhelmed, they don’t even know where to start.
It’s time to face the harsh reality that lies in front of you Dan…
Whilst the world today leaves coaches, consultants and trainers more opportunity to thrive than ever before (at least in theory), the fact of the matter is the market place has changed RADICALLY in the last 18 months…
Not only that, but the large coach training companies (you know who I mean) continue to churn out thousands upon thousands of ‘cookie cutter’ coaches every single year, all vying for the exact same batch of clients!
I smell trouble brewing…
And the facts of the matter go thus…
  - 1% of Coaches, Consultants, Trainers, etc get rich (think 7 figure annual income)
- 4% do very well (6 figures)
- 15% do ‘ok’ (make a modest living)
- 80% get little or ZERO income whatsoever from coaching
Which category do you fall into? I can tell you one thing, and that’s if you’re running around doing what all the other coaches out there are doing, you’re going wind up in the 80%, who are tired and frustrated (and hungry!)
But, here’s the really interesting bit…
The strategies to be in the top 5% are RADICALLY different than the ones that worked just 18 months ago.
What does all this mean to you?
Pay VERY close attention to the source of your ideas, strategies and beliefs around finding, getting and keeping clients, whether they be 1-1 coaching, workshop attendees, big corporate clients or buyers of your products.
‘Cos if you’re ‘flying blind’ you’ve got a 4 in 5 chance of failure.
If you’re learning from someone who had some success in the past , it wont work.
If you’re following the advice of a ‘cookie cutter’ coach trainer, ask them how many clients they have (NOT including the ones that come out of their coach training courses!)
If you want to model success, your only viable solution is to look at the (sadly very few) coaches, trainers and consultants who are actually out there in the field and DOING IT, in today’s market place.
As one of the UK’s highest paid coaches (current fees: £15k for 6 sessions, payable in advance, plus 9 month waiting list), let me tell you there are fundamentally only 4 ways to create wealth through coaching. There are other strategies, but ultimately the all slot into one of these 4 categories;
 1. One to One Coaching - You are trading time for money, but still can pay very well
 2. Corporate Coaching/Training - Still trading time for money, but once established you can get multiple clients/projects within one organisation and also the potential of valuable retainer based fees
3. Group Work - Including group coaching, seminars and workshops, your time is still required, but can be highly leveraged, significantly increasing your income for the same input required
 4. Products - The ultimate leverage. Once you have products on sale and a system for selling them, this is a legal license to print money! There are virtually no time or geographical constraints. What’s more, your products help establish you as an authority, which makes it easier to get more people on board for the first 3 options!
Most coaches (wrongly) start with number 1 then attempt to move to 2, 3 and 4, usually in that order.
This is an excrutiatingly slow and painful way to do it.
If you wish to be in the top 1% you should start with 3/4 and THEN go for 1/2
Ultimately, depending on your lifestyle preferences, you’d want to have income from all 4 sources. This is very easy to do when you follow the strategies, IN THE RIGHT ORDER!
If you have questions, let me know by replying to this email or send me a message via facebook or twitter and I’ll do my best to answer them via a new video blog I’m starting in a few weeks time. I may even answer some in my ezine.
However, if you want a FAST TRACK to making this work you, then you must check out ‘The Coaches Code’
This is the live recordings of a one day workshop I did in the middle of last year and it gives you absolutely everything you need to know to succeed in this industry. It tells you what, when, where, why and HOW to attract an abundance of clients in all 4 categories listed above.
Better still, you can get your copy FREE for 30 days. That way, you can get it, try it out and if you don’t think you’ve learned NEW information that will transform your life, your clients lives and your bank balance, simply return it and you pay nothing!
But what I’ll think you’ll find, is The Coaches Code is exactly what you need to finally make this business work for you, period!
P.S. Come on, why havent you clicked yet!? It’s free for 30 days and only 2 payments of £99 after that IF you decide to keep it. The Coaches Code will rock your world I promise! http://www.danbradbury.com/coachescodeÂ
Have you ever noticed that to succeed in life, what you need to do is the exact OPPOSITE of what the masses do?
Because lets face it…
If you model the masses with regards to your health, you have a 1 in 2 chance of dying of heart disease, a 1 in 3 chance of dying of cancer, and a 4 in 5 chance of being overweight.
If you model the masses with regards to intimate relationships you have a 1 in 2 chance of a first divorce, and if you marry again a 3 in 4 chance of a second divorce!
And if you model the masses with regards to finances, you are in BIG trouble!
You have a 19 in 20 chance of retiring without enough to live on with support from family, friends or the state.
This is what I call the ’stupidity of staus quo thinking’
Because the fact is, you’d be better off looking at whatever the masses doing and doing the exact opposite.
And there is nowhere this is more true than with your coaching/training/consulting business.
I mean lets be honest here, if you follow the crap thats taught by the cookie cutter coaching schools, you’re gonna end up the same as the other 95% of so called ‘coaches’ out there, with NO CLIENTS!
- Giving away free sessions - HIGHLY INEFFECTIVE
- Using the GROW model - OUTDATED AND INFERIOR
- Calling yourself a ‘life coach’ - YOU’RE JUST ANOTHER SHEEP IN THE HERD!
Get with reality, the world has changed virtually beyond recognition in the last 10 years ( think before facebook (’04), youtube (’05), iPods (’01), 9/11 (’01), George W Bush (’01-’09), credit crunch (’07-’10) ), and yet the mass coaching schools are still herding in thousands of niave clients each year and teaching the same antiquated novel that barely worked when coaching was ‘new’
Listen, I’m all for training new coaches and getting these life changing skills out in the world, but most have inferior coaching skills, no experience and as for turning it into a business, well its like lambs to the slaughter.
The fact of the matter is this…
If you don’t get with the program and adopt the new paradigm of how to market yourself and attract clients in 2010, you might as well give up and go and get yourself a J.O.B.
You need to learn;
- Internet marketing
- Social media
- Running your own seminars/workshops
- Creating your own products
- Building a list
But most importantly of all, you need to know how to differentiate yourself from everybody else out there, so you are most definitely NOT ‘just another coach’
But here’s the really GREAT news…
Later this week I’m releasing a new product thats going to teach you all of the above.
It’s going to show you how I built a multi-million pound coaching empire in less than two years and (more importantly) how you can do the same.
Now you might not aspire to millions, but bottom line, this product will take you by the hand and show you how you can attract a raging torrent of clients into your life!
And here’s the BEST bit…
How much am I going to charge you for this life changing information?
£1,000,000?
Not likely!
£100,000?
It’d be worth it!
£10,000?
This sounds, about right, but no…
£1,000?
This is about half what most people spent to learn to become coaches in the first place!
£100?
Most people waste this on Starbucks in a month!
£10?
The cost of lunch!
£1?
The spare change in you’re pocket?
NOPE!
You get it completely FREE!
Thats right, no hidden catches, no ‘free trials’ for other products, you don’t even need to pay for postage.
There are just 3 conditions if you wish to get your hands on the information that will FINALLY transform your business (and bank balance) for good…
1) You take the information I should be charging thousands of pounds for, you use it to get clients, help them, AND make a bountiful profit for yourself in the process.
2) Once you’ve done that, you send me an email detailing your success story, so I can use it in my promotional material.
3) You have to be one of the first 250 people to go to the webpage when it’s released. (Only 250 copies will EVER be made for reasons I’ll explain later)
Keep your eyes peeled on this blog for further info…
Oh and feel free to email me any questions you might have about building your business and I’ll try and answer them for you in the product.
Like it or not, you are a reflection of the people you surround yourself with.
Surround yourself with sad, lonely, fat, broke people, and you’ll wind up sad, lonely, fat and broke!
Surround yourself with happy, fun, fit and wealthy people, and you’ll be happy, fun, fit and wealthy!
It aint exactly rocket science…
I go to great pains to construct my personal environment, interacting with those few people who I want to be like, and shutting out those I do not want to be like.
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What if everything you ever thought you knew about coaching and getting building a coaching business was just plain wrong?
Would you keep doing the same things and getting the same results?
Or would you take a radical new approach?
To stop trying, and start living, go here to get some powerful stuff to change your business (and your life) forever! https://www.danbradbury.com/ultimate/ **********************
This, obviously, requires evaluation. One of the ways I evaluate people is by how they spend their time.
You see, the only thing limited in this life is our time . We can’t get more of it, and have less and less left everyday. Everything else we can get more of… time, we cannot.
So, if someone spends all their time whining and bitching about things without ever taking action to correct them, I keep them away from my life. But if they spend their time constructively, living life on their terms, learning, having fun and contributing, then they’re someone I want to be around.
Time wasters, time killers, and time vampires are poisonous.
They’ll drain you of your most precious resource because they don’t value theirs.
When you identify a time waster, cut them out, immediately.
They contribute nothing, and cause great damage.
Time wasters are talkers, not doers. They talk and waste time instead of acting because they are afraid to face the consequences of their actions- much easier to talk.
Doers welcome the consequences of their actions because they know acting gets them closer to where they want to be, and by acting they maximize the time they are given.
How people spend their time is how they’ll spend YOUR time.
Choose wisely, cos’ your decision will only affect you for the rest of your life!
If you lie down with dogs, you come up with fleas…
Want to know a secret about client attraction that apparently few coaches know?
You would? Well, then, listen closely and I’ll tell you–it’s very powerful…
Here it is:Â be an exciting and inspiring person to be around!
Bloody obvious, I know. BUT… apparently few coaches do.
You see, most coaches are so negative, boring or miserable (or worse!) that when people meet somone who’s interesting, happy and inspiring to be around… and if he/she has just a few skills to help them achieve the same result, they feel COMPELLED to know more.
One of the biggest mistakes coaches make is they take coaching way too seriously. At its core, coaching is all about helping others to get their goals and to ENJOY the process! (Profound I know!)
People love people who inspire them and make them feel good, period!
They love people who laugh easily, who don’t take themselves too seriously, and who just want to get everything they can out of life
I know it sounds really basic, but the vast majority of coaches miss out on this important truth. In fact, I know countless coaches who
can quote you chapter and verse when it comes to coaching, NLP, etc but THEY HAVE NO CLIENTS!
The reason? They’re as boring, miserable and low energy and if there is one thing people cant stand it’s people who are ENERGY VAMPIRES (You know what I mean)
So whatever you do, don’t be boring. Be a fun, be happy, be inspiring …and you’ll attract more great clients than you know what to do
with!
Attention Coaches,Trainers & Consultants! Over 260 of the 300 tickets have been taken for the annual Coaching, Training & Consulting Superconference. Experience 2 Magical Days with the brightest minds in the business (including Paul McKenna, Jason Vale, James LAvers and Andy Harrington) and help us raise money for children’s charities in the process. http://www.danbradbury.com/superconference2010/
PLEASE NOTE: All tickets will be sold out by Tuesday night/Wednesday morning
———— ———— ———— ———— ———— ———— ———— ———— ————
Advanced Seminar Cash Formula Workshop SOLD OUT
Please note, all 50 places for this weekends Advanced Seminar Cash Formula Workshop are sold out. If you wish to be put on the waiting list, please email kevin@danbradbury.com (Tickets are £5k for non members, £3k for members)
Last week I sent an email out about a CD called, “Creating the Ultimate Coaching Business” The offer was pretty simple, cover the £1.10 postage and packing and I’ll send it to you.
(Yes, the CD is still available - you can claim your copy at https://www.danbradbury.com/ultimate/ and I must say, it is definitely one of my
best ones.)
When I made the offer, a guy ordered that very CD (Creating the Ultimate Coaching Business) and upon getting confirmation of his order emailed us to say how excited he was to get it as he’s been trying ‘for years’ to get his coaching business off the ground and find ‘proper, paying clients’
Now, a lot of coaches (veterans and newbies) took me up on that offer, and doubtless most of them are going to get the CD, listen to it, take action and get results.
But this particular individual apparently wanted no part of that - too much work, I suppose. Either that, or he prefers to remain without any paying clients.
You see, within 48 hours of ordering he called and left a rather rude message, unhappy he hadn’t received his order. (he ordered on a Saturday!)
Then, when one of my team called him back he ranted and raved and demanded his £1.10 back!!!
He was, she said, rude, obnoxious and aggressive. I have other words for this kind of behavior, but I simply told her to be polite and immediately give him his £1.10 back (every penny) and delete him from the database permanently.
I don’t tolerate that kind of toxic behaviour in my life, it drains all your energy and prevents you from serving the people who are open to being helped and help themselves.
I’m also willing to bet this individual is mystified as to why he does not have any clients. And I am equally sure he does not make the
connection between his behaviour and his lack of paying clients.
Therein lies the problem. While this guy is a blatantly obvious example, many coaches do not make the connection between their behavior
and their business results. No matter if you’re a complete ass (like this guy) or a really, really ‘nice’ person, there is an undeniable, definite link
between your behavior and your business results.
While it can be painful, if you’re not getting the results you want, the first thing you need to do is sit down and examine your own behavior, looking for behaviors and habits that may be keeping you from getting clients and
growing your business.
They will probably not be as egregious as this person’s, but they don’t have to be. If you don’t identify them and change them, you’re not going to get or keep any clients. But if you do, you’ll find it easy and effortless…
P.P.S. Add me to your Facebook and/or follow me on twitter to get some new content and personal updates you miss out on just being on my email list Become my friend on Facebook Follow me on Twitter
I’m proud to announce the special guest speaker at this years “Coaching, Training, and Consulting Superconference” is:
PAUL MCKENNA!
Yep, I can hardly believe it myself, but I’ve managed to secure one of the world’s most important modern self-help gurus to share his success secrets at this event!
Unfortunately due to venue restrictions, there are only 300 tickets available for the Superconference, 183 of which have already been snapped up.
And… since this is the first time I’ve widely publicised Paul as our special guest speaker, I fully expect the remaining 117 to be GONE within the next 24 hours.
As well as giving you this *rare* opportunity to have a life transforming experience with one of the most effective masters of change on the planet, I’ve also invited FIVE other “Coaching Superheroes” along to tell you how they’ve grown their HUGE coaching empires in radically different ways.
They are:
- “CATWOMAN” - The media mogul who has used TV and Radio interviews to devastating effect to grow her coaching business
- “BATMAN” - The best-selling author who’s sold over 1.2 MILLION books worldwide in the field of health and vitality
- “SPIDERMAN” - The speaker who has made as much as £275,852 in just ONE 60 minute keynote
- “ZORRO” - The coach who’s been hired to work with big names like Tony Robbins, Paul Mckenna, Uri Geller and Wayne Dyer
- “WONDERWOMAN” - The spiritual author and coach who raises TONS of money for charity
- PLUS… other mystery guest speakers still to be confirmed!
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